Do you feel love when looking at red? The answer hides in our newest Psychology Today post

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“Close your eyes and imagine the color red. Then, think about the emotions that go with this color. You might think of love or anger, potentially also of hate or passion. You might think of all of them, only one of them, or a totally different emotion. Irrespective of what emotion you imagined, as a matter of fact, people easily associate colors with emotions. But associating an emotion is not (necessarily) the same as feeling it. Maybe you noticed that yourself from the little mental exercise in the beginning: Did you feel anger bubble up or your heart skip a beat when imagining red?..”

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