Universal colour-emotion associations: New article published in Psychological Science

Associations between colours and emotion are universal across 30 nations

In collaboration with researchers from 30 countries, we have investigated cross-cultural similarities and differences in colour-emotion associations. Our new article, published in Psychological Science, revealed universal patterns in colour-emotion associations. The similarity in colour-emotion associations was further improved in countries that were geographically closer or spoke linguistically related languages. These results suggest that affective meaning of colour is shared across the globe.

Read the full article here: “Universal Patterns in Color-Emotion Associations Are Further Shaped by Linguistic and Geographic Proximity“.