What Do You Associate with “Royal Berry” or “Vanilla Scoop”?

You would like to change something in your life and decide to change wall colours in your living room. Perhaps, you consider doing the same for your kitchen and bedroom. So, you go to the DIY shop to get inspired and select the perfect shade of colour. You find the right shelf, silently gasp and think, “So much choice! Where shall I start?”….

Continue reading our blog post on Psychology Today.

If you have a spare moment to dive deeper in your personal associations, feel free to contribute to our ongoing association study.