What Makes Red the Color of Christmas?
Our team explored why red is such a popular colour for Christmas in their recent blog post on Psychology Today.
“Christmas is approaching at the speed of light. Depending on where you live, and if not confined at home, you might admire Christmas decorations wherever you go. Many of these decorations are red, some others might be green, gold, or silver.
Have you ever wondered why red is such a popular color for the Christmas season and what it conveys? We did, because we study the affective meanings of color. What we’ve learned might surprise you too. While red has significant affective connotations, its meaning has also been shaped by popular culture…. (continue reading)”